D2D Direct To Designer: ZAC POSEN

It is sometimes hard to see past Zac’s adorable smile to the clothes he creates, but we did our best Tuesday night at the Saks launch for his new diffusion line, Z Spoke.

Posen has long been a favorite of young Hollywood, designing dresses with a strong feminine aesthetic for the likes of Natalie Portman and Cameron Diaz, among countless others. And with the harsh economic environment designers (and consumers) have endured the last couple seasons, the timing couldn’t be more perfect for a lower-priced line. Priced from $78 to $675 and exclusive to Saks for the time-being, the line includes a smattering of pants, cardigans and skirts, as well as sheer print dresses and figure-hugging knits. Asked why he decided to launch this collection, Posen has said that he, “..wanted to create the ultimate new American look. [a collection] that was utilitarian and minimalist. With popping bright colors and a cleanliness of preppy quality.”

Looks like he nailed it. And as for accessories, Posen has collaborated with designers such as Pamela Love, Yaz Bukey and Manolo Blahnik for his RTW collections in the past, but never ventured out to do them on his own. We are excited to hear that he WILL be rolling out accessories for Z Spoke in Fall 2010.

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