Tavi Gevinson is launching her new web magazine, Rookie, on Monday. The site is going to be centered around monthly themes with the first one reflecting beginnings. The site will do three posts a day which will go up after school, diner and before bed convenient timing for the target audience of teenage girls and for Tavi, who is still in school. It is also reported that the list of contributors to the site will include Zooey Deschanel, Miranda July, Winnie Holzman, Joss Whedon, Jack Black, Dan Savage and Fred Armisen among others.
-JK [Via WWD]