DO TELL.. MEET MICHAEL KORS’ NEW DIGITAL EDITOR, CAROLINE TELL
The former Accessories Market Editor at WWD jumps into cyberspace with both feet this week at Michael Kors, and DS is there to hear about her move first-hand. Here, our exclusive interview:
DS: What prompted your decision to leave WWD? That must have been tough! We should note here, that you pretty much had what many people would consider a “Dream Job”..
CT: When this opportunity at Michael Kors presented itself, I knew I had to see where it could go. I spent the last five years as a fashion editor, most recently at WWD, but was finding myself more and more interested in the burgeoning “social” side of the industry and, like everyone else, knew that this was the future of fashion and media. I knew I had to take a chance and challenge myself in a completely new space.
DS: What are you being tasked to accomplished as Digital Editor at Michael Kors?
CT: At the very basic level, I want to bring Michael and his voice and the visual “world of Michael” to his fans and consumers in the social media community. By connecting with them in an engaging, intimate way, we can further distinguish our brand message, drive business to our stores and bolster our e-commerce business. I think my editorial background plus my understanding of the brand will help lead us into this exciting, growing space.
DS: What are your personal favorite blogs/sites?
CT: I have to shout out WWD.com for its all-access, democratic approach to fashion reporting. I like reading Fashionista.com for its sense of humor and for its ability to recognize when fashion is being just plain silly. I think Refinery29.com has been offering great street style before the entire “street blogger” trend blew up. Newyorkmagazine.com’s “The Cut” has shown how a magazine can offer diverse content online and not lose itself in the process.
DS: This is somewhat of a “homecoming” for you, but did anything surprise you on your first day?
CT: I was surprised and touched at how many people remembered me and welcomed me back, considering I left five years ago. It really is like a family here.
DS: Have you met with Michael yet? What is he like in person?
CT: Unfortunately I have not yet met with Michael since I started yesterday and he left today for a PA in San Francisco. But I look forward to picking his brain on our participation in the social media space. However, I did have the great fortune of meeting with him while I was at WWD on many stories and interviews. I’d sit there thinking, ‘how is it that I’m here in Michael’s office interviewing him? Shouldn’t I be unpacking samples down the hall?”
DS: Do you have a favorite handbag or accessory designer?
CT: You mean aside from Michael?? I love all of Michael’s footwear - from Collection to Kors to Michael Michael Kors.Outside of the company, the fashion editor in me is loving Alexander Wang’s handbags and my Proenza Schouler PS 1 bag is an all time favorite, as is anything by Miu Miu. Jerome Dreyfuss and wife Isabel Marant are creating that “new luxury” middle ground. Costume jewelry is also a great category to watch these days. I love anything by Alexis Bittar, Philip Crangi and Janis Savitt.
posted by: FDB
photo: Pasha Antonov