Film: fashion’s future online.

According to Business of Fashion and network technology and services company Cisco, by 2014 web video will account for 57% of all consumer internet traffic. Luckily for Gareth Pugh, he is, and has always been- shall we say ahead of the curve.

Francine Davis Ballard

GARETH PUGH: 5 QUESTIONS ANSWERED

We’ve had his pretty little pic queued in drafts for quite some time now waiting for the perfect opportunity to bring him to our followers. With news of his Paris store opening, and rumors that Paris based fashion house Thierry Mugler may be eyeing him as their next designer, it seems now is as good a time as any.

Where is he based? London

Where does he show? Same

What is he known for? His out-of-this-world silhouettes and theatrical shows

Celebrity following? Lady Gaga, Ashlee Simpson, Anna Wintour (she counts as a celeb, right?)

How do you pronounce his name? It’s “pew” as in a church bench.

Posted by: Francine Ballard

Runway photos: Style.com

McQUEEN’S FINAL COLLECTION

The industry gathered solemnly yesterday at Francois Pinault’s headquarters to view the 15 piece collection that will be his last. As always, he manages to push the envelope (even now) ever so slightly forward by evolving his successful collection from last season with digitally engineered prints that embody the spirit of “Avatar-esque” futurism.

Buyers will be invited to view the entire 160 piece collection at his showroom Thursday, and parent company, PPR has said the line will continue where he left off. Rumors have swirled about bringing Gareth Pugh- who’s most recent collection was coined “the Wizard of Oz meets Predator” for his stark modernist interpretations. However, Pugh’s people flatly deny that.

posted by: FDB