WHAT A GEM: Gemma Redux Branches Out With Dona Necklaces

The problem with being an incredibly “hot” anything, is that eventually you become “not hot”. And Gemma Redux has been as hot as any jewelry line in the last few years, seen in countless magazines and on celebrities etc. But Rachel Dooley (the designer for the line) was at one point an attorney, and is clearly too intelligent to see that happen to her brand.

Inspired by wanting to create special pieces for each of the bridesmaids in her own wedding, Rachel has just launched customizable necklaces. Choose from one of the many pre-made designs on her website, or literally DIY by choosing the metals: (gold, gunmetal, brass, steel and sterling chains) and stone: (smoky quartz, almandine garnet, london blue topaz, crystal quartz, lemon quartz, whiskey quartz, amethyst, pink amethyst and peridot) that best suits you. Prices range from $378- $1152 depending on what you pick. Email sales@gemmaredux.com to build your own.

Posted by: Francine Ballard

Photos: Gemmaredux.com

D2D: Direct to Designer Gemma Redux

Check out our video with this week’s Editor’s Pick, Rachel Dooley of Gemma Redux.  She talks her Spring 2010 collection and what’s in store for Fall 2010.

EDITORS PICK: GR’s PAOLA NECKLACE 30% off with discount code GEMMA at checkout.

posted by: BC

GEMMA REDUX CLAIMS SPOT AS FINALIST FOR CFDA INCUBATOR INITIATIVE

As announced earlier this month, New York Mayor Michael Bloomberg, together with the CFDA will choose one emerging fashion design talent to inhabit a beautiful new Manhattan workspace. We are so excited that one of our favorite new vendors, Rachel Dooley, is among the 12 finalists for the program, announced today by WWD.

Her line, Gemma Redux, has been wildly successful at retail, and to say she’s an “up-and-comer” is not really accurate by our view- but there certainly could not be a more deserving candidate. Check out some of the designs from her Spring/Summer collection just out now on DS.