LAST LOOK AT GIVENCHY COUTURE ON THE RUNWAY
WWD reported today that the French fashion house would forgo its couture runway presentations in lieu of private appointments in their couture salons on Paris’s Avenue George V.
Most fashion blogs have covered this from the “so much for the democratization of fashion” angle. And the house’s couturier Riccardo Tisci and his boss Pierre-Yves Roussel told WWD that the change was not a cost cutting measure, and in fact, [the private appointment format] “would cost them about 35 percent more than staying with runway presentations.”
Roussel says the economic downturn inspired Givenchy to try to bring back the private and exclusive nature of couture clothing, instead of splashing it around for the world to see. “After a crisis, a new era always starts,” [Tisci] added. “It’s going to be a very good moment for creativity. For couture, it’s going to go back to being very exclusive.”
BAH-LONEY. Unfortunately I have to call bs on this one. Although the private shows could very well be the beginning of a trend for couture houses, there are pr spin footprints all over this. What is more likely is that the money that they will actually SAVE from not producing these shows be put towards LIVE STREAMING their ready-to-wear next season and boosting their social marketing outreach, thus actually producing the opposite effect of “going back to being very exclusive”.
Just a hunch, but time will tell. And if so, good for them. At least they won’t be another Christian Lacroix. Brands are starting to realize that they need to put money where they have the ability to make it, which in this, and most cases these days, is ready-to-wear and accessories.
Posted by: Francine Ballard



ShareThis![RACHEL ZOE IS A VIRGO JUST LIKE TOM FORD. Oh yeah and she’s launching a clothing line too..
As if having an already hugely successful career, and the cutest husband (with the best hair- sorry Chad) wasn’t enough, WWD now reports that as we all witnessed on season 2 of RZP on Bravo, our favorite celebrity stylist is now dipping her toe into the fashion designer pond.
Nothing is designed yet, but Zoe, who is in the process of hiring a design team, said, “You will definitely see me in the clothes. Like, you will absolutely see my trademark pieces. I’ll definitely do faux furs and incredible leather jackets and great trousers. But I’m catering to a broader audience.”
And the biggest news of all? Rachel Zoe Project will be back for Season 3 on August 3rd with Brad and Rodger, but sans Taylor. Bananas- and we can’t wait.
Posted by: Francine Ballard
[Via WWD]](http://28.media.tumblr.com/tumblr_l43joysAfe1qa2i47o1_500.jpg)









