Independent Fashion Bloggers Conference: Evolving Online Influence

WWD covered (and we attended) the IFB conference last week and learned much about the industry we thrive in, and the players who are driving it. We ran into many of our friends and fellow bloggers, including Pamela- founder of Market Publique (a self-proclaimed DesignerSocial fan) and Suzanne Xie of Weardrobe.com.

The conference was a great way for fashion bloggers to come together, share ideas, and learn from eachother. One of our favorite discussions centered around “The Future of Blogging,” with Britt Aboutaleb and Lauren Sherman of Fashionista, Marc Jacobs muse Bryan Boy, Tavi of StyleRookie, Susie Bubble, and Phil Oh of Streetpeeper. Here, a couple of common myths dispelled:

Myth #1: Editors hate bloggers- To quote Fashionista’s Aboutaleb, “A lot of the fuss is made up.” And the inverse is also true. We at DS have worked in print and love our editor friends. They bring a much revered “diva-fabulousness” to the fashion world. Whereas, we bloggers are generally more comfortable behind the scenes.

Myth #2: The social media “hype” will die down- There is no denying the growing and exponentially greater influence that the Internet will have, not just over the fashion world, but the world in general. Blogging is the next iteration of print. Similar, but different.. like radio vs television.

So ready or not, it’s fashion Darwinism- survival of the fittest. May the best Bloggitor (Blogger + Editor) win..

posted by: Bianca