Stream of Consciousness
One of the many legacies the late, great Alexander McQueen left is the live streaming of fashion shows. His extravagant and eerie “Plato’s Atlantis” (above) sparked an online revolution last season, and pushed forward, arguably, the most widely publicized collection of his career.
Last week in NYC, more designers jumped on the “live” bandwagon, including Reed Krakoff who launched his first collection very successfully by promoting his show on his site through Facebook. We know designers Burberry (they were actually first to stream last season in London) Michael Kors, Dolce & Gabbana, Rodarte and Oscar de la Renta and Louis Vuitton are already old pros; and it’s a pretty safe bet to say that many more will be swimming upstream for S/S2011.
Written with help from Telegraph UK. Video is of AMQ’s SS2010 show- “Plato’s Atlantis”.
Posted by: FDB
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